BEHIND THE BRAND
Hey! My name is Aliya, I am the owner, designer, sometimes creator and admin gal behind Dusk and Lou.
Something that you should know about me is that I am very much a possession person, I LOVE THINGS ~collecting physical goodies that hold and help me remember treasured memories~. After I finished high school I took all my savings and went off overseas, it was there I really started to realise that an item is not just an end product. There is a huge journey between the beginning to the completion of anything. I found my love for traditional techniques, skills that had been passed down in families generation after generation. I also found the shocking truth behind a lot of the things that I loved. Mass production is killing our world and destroying cultures rapidly. As a society, we have begun replacing beautiful slowly hand made items with churned out toxic flimsy copies. Generational skills and art are no longer becoming a viable way of life and are being forgotten. This is not ok.
It was from here that I decided I wanted to really do something about this, to help provide other humans with memory keepsakes that don’t cost the planet but instead nurture it to grow.
A socially and ethically conscious boutique, we're all about the people and the world.
I started out with a big dream and had to hustle very hard to get myself in a financial situation where I could start putting it to work. I am very proud of how hard I have worked to get this baby off the ground (This included a job in a -30 freezer lugging boxes at 2 am to get here~ it was GRIM ((photo proof below))
After I reached my savings target I jetted off to India to intern with the Saheli Women, a female-run social enterprise/ slow fashion atelier. This trip was a whirlwind of learning, sourcing, adventuring and boogying that unfortunately got cut short due to COVID.
I got home, worked my butt off for 6 months and now we are here! I'm officially launching Dusk and Lou, a slow sustainable environmentally conscious fashion, jewellery, homewares and art boutique.
And this is just the beginning.
Your support means the absolute world to me and I'm so excited for you to see what we have in store.